ugo - branded content film
"ugo" is a next-generation avatar robot that can remotely and automatically perform tasks traditionally performed by humans, such as moving around, manipulation, security, guiding, delivery, and inspection etc. In partnership with ugo, Inc., zFilms have started a collaboration to create a brand content for the new model reveal.  

Client: ugo, Inc.
Studio: zFilms

CD: Akihiro Asao
Art Direction: Akihiro Asao, Yuki Nakagawa
Filming: Akihiro Asao, Shunto Fuji, Tamotsu Kurasawa
Illustration/Types/Motion Graphics: Yuki Nakagawa
Modeling/CGI/3D: Yuki Takayama​​​​​​​
​​​​​​​- project briefing -

This is a branded content project by ugo + zFilms; for the release campaign of the new 2021 models. We did scripting, filming, design, illustration, motion graphics, post-production and modeling, explaining ugo's functional benefits and facts in a colorful and fun way.

​​​​​​​- filmming process -​​​​​​​

​​​​​​​- design exploration -​​​​​​​


- cgi bts -​​​​​​​

- results -​​​​​​​

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